Are you a brand owner who is confused about which social media is best for marketing, between Snapchat and Instagram?
Both of these social media apps are very popular worldwide but differ from each other with respect to purposes, audiences, and features. Many users have been discussing Snapchat vs Instagram on multiple social media platforms. This article is going to guide you about which social media platform is best for marketing. So, stay connected with us:
What is Instagram?
Instagram is widely known as a photo and video-sharing platform from which users can post, view, and share the content of their friends, celebrities, and influencers. This social media app is best for those users who want to create and watch short-form or long-form videos.
This app has over 1 billion monthly users, which makes it the most influential social media site in the world.
Most of its users are young females who live in urban areas. These users showcase their interests in travel, fitness, fashion, entertainment, and beauty. This app is best for those brands that offer relevant products and services to achieve their business goals.
What is Snapchat?
Snapchat is widely known as a Photo and messaging app that allows users to send and receive content that is visible for a few hours. Users can create content by using a wide range of filters, lenses, and other effects to make it more engaging. This social media app has more than 280 million daily users, which makes it the world’s most engaging app.
Most of its users are young and female who are interested in topics like humor, sports, news, and entertainment. This app suits best for those brands that want to engage with a young audience and create a unique brand presence to increase their sales volumes.
Snapchat vs Instagram
Many brands do not know which social media is best for their marketing needs and are looking for online discussions on Instagram vs Snapchat. This article is specifically written for companies that are not aware of the best social media app between these two sites. Here is a detailed comparison between them:
1. Audience
Instagram has more than 500 million daily users, which is larger than Snapchat. However, it is estimated that more than 45% of Snapchat users are between the ages of 18 and 24 who spend 40 minutes per day on it, and most of them are not on Instagram.
So, there is a big difference between both social media apps. Those brands who want to increase the young generation’s customer base can use Snapchat for their marketing purposes. Instagram has users of ages ranging from 18-29 and 30-50, which allows those companies to use it for their marketing needs who want to target older audiences.
2. Filters
The debate between brands and social media users on Snapchat vs. Instagram is gaining more popularity these days, as everyone is sharing their opinions. Both of these platforms offer a wide range of filters so that users can make their content more engaging by applying them to their content.
Snapchat offers advanced filter options to users with robust animation capabilities as compared to Instagram. Users can also apply Augmented Reality effects to their posts which Instagram lacks.
3. Advertisements
Instagram advertisements are more robust than Snapchat, as many brands have experienced a significant increase in their product sales via advertising on it. Instagram has proved that it is capable of encouraging users and changing their buying decisions through its robust advertisement capabilities.
It also offers its advertising services at a cheaper rate instead of Snapchat, which is why most brand consumers use this app for their marketing purposes. Users can easily manage their ad campaigns and evaluate their performance from their Ads Manager. However, Snapchat does not provide any analytical tool to measure the performance of its ad campaigns.
Read Also: Top Social Media Apps for Your Brand
4. Discoverability
Instagram’s content is easier to discover for people than Snapchat’s, as it offers brands a separate public profile to attract more followers. This helps brands in building a solid online presence and increase its customer base.
The Snapchat profile is only viewable to those who have added you to it. It prevents other users from following you and getting updates about your brand’s promotional sales and discount offerings. You cannot be able to save your snaps and stories on it as these are removed from this app within 24 hours. That is why Instagram is considered best among businesses for effective marketing.
Conclusion
You might have figured out which app is best for marketing purposes by reading this article. The discussion of Snapchat vs Instagram has now ended with the result that Instagram is the best social media app for brands to use for their marketing purposes.
However, it is up to you which app you want to choose based on your brand’s products and services. Most companies are looking for cheaper advertising plans, which are offered by Instagram with better ad campaign management features.
FAQs
Which app is best for marketing purposes between Instagram and Snapchat?
Instagram is considered the best social media app for marketing purposes due to its cheap advertising plans and robust campaign management features as compared to others.
Which social media app is best for influencer marketing?
Instagram is the best social media platform for influencer marketing as compared to Snapchat because of its large user base.
Is Snapchat better for brand awareness than Instagram?
Both of these social media apps are best for brand awareness, but Instagram has more daily users, which makes it best for building an effective online presence and brand awareness.
